ArticleAnimals and euphemisms
We live our lives surrounded by euphemisms. People don’t die, they leave us or pass on. People aren’t fired they are let go or RIF’d.
April 19, 2026
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ArticleCase study: Writing for chickens, turkeys and ducks
More than 80 billion chickens are killed each year. And in the US, more than 200 million turkeys die each year, along with 26 million ducks. These are horrific numbers.
November 11, 2025
ArticleWhen is a shark an “it”? When it’s in The New York Times
Sharks get little love from the mainstream media. Whenever the media reports on a shark it is usually due to a shark “attack.” The New York Times is no exception.
November 1, 2025
Success storyAuthor Success Story: Sansa Collins
I’ve long believed that some of the most effective forms of writing are letters to the editor. People love to read letters, particularly from a shared neighborhood, city or passion.
October 19, 2025